top of page

The Goal

At the heart of Whatever Is Lovely, is the desire that every woman finds her light. We understand that it takes more than a nice outfit to do so, but we also know well the spark that wearing something lovely provides. If we can play a small part in that journey, we will have done our job. 

The Purpose

Our owner is an avid thrift and vintage shopper with a love for classic style with a twist. She watched the rise of resellers and online vintage stores and mystery bundles galore but noticed that none of these catered to the classic style she leaned toward. She wanted to create a store that served the ladies who love classic style, vintage and the occasional indulgence in luxury.

The Promise

At Whatever Is Lovely, you will find intentionally sourced vintage clothing and accessories. The aim is to provide limited collections of items that will add a little something special to your wardrobe. Natural materials and wearable classic styles will always be our north star. 

​Philippians 4:8 Finally, brothers and sisters, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things

bottom of page